Jobs

Marketing communication manager

Job Summary
The Marketing Communication Manager is a key member of the marketing team, responsible for developing and implementing comprehensive marketing communication strategies that drive brand awareness, engagement, and conversion. This role requires a creative and strategic thinker who can effectively collaborate with cross-functional teams, manage multiple projects, and deliver results-driven marketing campaigns.
Key Responsibilities

• Develop and execute integrated marketing communication plans that align with the company's overall marketing strategy and business objectives
• Manage and maintain a consistent brand voice and image across all marketing channels, including social media, email, website, and advertising
• Create and implement effective marketing campaigns to drive brand awareness, lead generation, and customer engagement
• Collaborate with the content team to develop compelling content for various marketing channels, including blog posts, social media posts, email newsletters, and press releases
• Analyze market trends, competitor activity, and customer insights to inform marketing communication strategies
• Manage and optimize marketing budgets to ensure maximum ROI
• Develop and maintain relationships with key stakeholders, including media partners, influencers, and vendors
• Measure and report on the effectiveness of marketing campaigns, using metrics such as website traffic, social media engagement, and lead generation

Requirements and Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 5 years of experience in marketing communications, with a focus on developing and executing marketing campaigns
• Proven track record of success in driving brand awareness, engagement, and conversion through marketing communications
• Strong understanding of marketing principles, including segmentation, targeting, and positioning
• Excellent written and verbal communication skills, with the ability to craft compelling content for various marketing channels
• Experience with marketing automation platforms, such as Marketo or Pardot
• Strong analytical skills, with the ability to interpret data and make informed marketing decisions
• Experience with project management tools, such as Asana or Trello

Skills and Knowledge

• Marketing Strategy: Develop and execute comprehensive marketing communication plans that align with business objectives
• Content Creation: Create compelling content for various marketing channels, including blog posts, social media posts, email newsletters, and press releases
• Project Management: Manage multiple projects simultaneously, prioritizing tasks and meeting deadlines
• Data Analysis: Interpret data and make informed marketing decisions, using metrics such as website traffic, social media engagement, and lead generation
• Collaboration: Work effectively with cross-functional teams, including sales, product, and creative
• Budget Management: Manage and optimize marketing budgets to ensure maximum ROI

Working Conditions

• Work in a fast-paced, dynamic environment with multiple priorities and deadlines
• Collaborate with cross-functional teams, including sales, product, and creative
• May require occasional travel for marketing events or conferences

Reporting and Management

• Reports to the Director of Marketing or VP of Marketing
• May manage a team of marketing coordinators or assistants
• Works closely with cross-functional teams, including sales, product, and creative